The Way Network is a digital-first media platform focused on capturing the real voices of fans at the biggest sporting and entertainment events across the country. We specialize in on-site fan engagement, collaborating with athletes helping build their brands, and, content that bridges traditional sports storytelling with next-gen digital audiences.
Founded by D’Andre McKenzie, The Way Network has covered major events including: MLB, NFL, NBA, NCAA, WWE, UFC, PGA, NHL, & More.
What Sets Us Apart:
- Fan-First Focus: We spotlight real people, giving fans a voice and letting their energy drive the story.
- Digital Reach: Our content reaches thousands weekly across Instagram, TikTok, YouTube, Threads, etc.
- Authentic Access: We bring viewers behind the curtain — pregame/postgame viewership, BTS coverage, and in-the-moment interactions you won’t find on mainstream outlets.
- High Engagement: Our audience isn’t just watching, they’re commenting, sharing, and showing up for the next one.
Stats Snapshot:
- 40K+ total followers across platforms
- 1M+ monthly video views
- 75%+ engagement rate on fan interviews
- 50M+ impressions across short-form content in 2025
We’re building a movement, not just a media brand, that celebrates the passion, humor, and humanity of sports culture from the stands, sidelines, and the field.
Founder – D’Andre McKenzie
From Kansas City, Missouri. Athlete, actor, content creator, and mentor, and storyteller.
Played Division I football at the University of Missouri–Columbia, I also graduated from MIZZOU with a double major in Communications and English, as well as an All-State track & field athlete in high school. Sports taught me discipline, structure and how to perform under pressure.
After college, I chased another passion: acting. I joined the Actors’ Equity Association and have worked in national commercials, stage productions across the country, TV shows, and high budget films. Performing taught me how to connect with people, how to make moments feel real, and how to tell a story in a way that sticks.
In 2023, I combined those worlds and started covering sports, beginning with the NFL Draft in Kansas City. Since then, I’ve been on the sidelines at NFL games, in the stands for major college football matchups, at NBA arenas, concerts, and pop-up events. My work’s been featured by Underdog Fantasy, Event Tickets Center, Game 7, and local NYC news outlets.
Outside of sports, I shoot photography and videography for dance companies, teachers, small businesses, and freelance artists. And whenever I can, I give back, speaking at high schools and colleges about financial literacy and helping students figure out what’s next after graduation.
Whether I’m filming a fan’s reaction, or talking to a room full of students, my goal’s the same: keep it real, tell the story, and make it matter.